Cannes Lions

CENTURION CREDIT CARD

OGILVYONE WORLDWIDE, Frankfurt / AMERICAN EXPRESS / 2006

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Presentation Image

Overview

Entries

Credits

Overview

Outcome

Result:A great feedback to the mailing from Centurion members, an astonishing response that far exceeded all expectations. 386 Centurion members made use of the offer in the first 6 weeks.

Response to target: + 253 %.

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