Although a solid small car, there is nothing really exciting about the Kia Cerato Hatch. What the Cerato does have however is a lot of features that come as standard. The creative challenge was how do we make a group of standard features stand out in a compelling way. The idea: Lets bring the features to life, literally. Introducing "The Extras", a collection of quirky characters that personify each "Extra" and showcase the benefit they deliver to the driver.