Story: "The Bomb" was realised as a pop-up-window with an interactive Flash-movie which spontaneously engages users in an exciting situation: Oooops! A bomb comes rolling in - fuse burning already. You have to de-activate it quickly to combine the right word-pairs (for example COUNT-DOWN). If you don't make it within the given time-frame or don't react at all, the bomb explodes with a bang. If you succeed, you are rewarded with visions of pure nature and happiness: Birds chirping and little hearts flying around. The games can be repeated as often as you like - and in the original version the user could even send it to his or her friends. Background: Our aim was to communicate Arcor Talk & Surf - as combination of internet and telephone - in a emphasis on intuitivity and ease of use. Today's users reactions towards online advertising, especially banners, are increasingly critical. Our answer to sinking click rates are short games, which combine information and entertainment in a compelling manner. Outstanding click rates and the first prize at the banner @ward2000 festival indicate that we are on the right path.