Cannes Lions

SHOPPING CENTRE

KING HELSINKI, Helsinki / ITAKESKUS / 2008

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In Finland there is a bunch of people who collect stuff for the long winter time. This film was strictly targeted towards them.You can see a human-hamster family inside the house. They are all desperately seeking something to eat, but there's nothing there. When the little girl hamster starts eating the door, daddy hamster gets angry. He shouts at mummy hamster (with an Italo-English accent): "What the heck! Winter is coming and the house is empty! Are we nuts?!?"ITAKESKUS. Nuts and bolts. And loads of other goods. The Biggest Shopping Center in Nordic Countries.

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