We knew it was important to play with the idea of breathing and air since these are synonymous with the Lung Association. After the team walked head-first into the perfume idea, it developed really quickly. They were able to get the vials & boards in 2 days, plus one Saturday in the office to make the finished pieces. At the post-climb expo, they handed out the pieces to the unsuspecting public.

Reactions were generally positive! People were confused, then surprised & finally impressed. The piece caught people off-guard and got them talking about and engaging with the piece.