The film shows children hiding as when playing hide & seek. They hide so badly it’s actually kind of funny, until you realize some of them are not really playing.

We uploaded an online video to raise awareness among the viewers. It was so successful that we reached traditional media with our message and they decided to support us uploading the commercial to TV channels and Cinema Centers. So we created two prints too, to publish them in magazines and support the campaign, which is still running on every media.

One of our greatest achievements with this campaign was the support that traditional media gave us. It’s not common for a non for profit organization with a very limited budget, to be able to spread a message massively on TV, magazines and cinemas. With their help we reached more than 25 million impressions: 15.000 in magazines, 200.000 in cinema centers, and more than 25 million on TV. But the most important thing we have accomplished is that more children were found and now we have more eyes to look for the others.