Cannes Lions
KEPEL & MATA, Buenos Aires / MISSING CHILDREN'S NETWORK / 2014
Overview
Entries
Credits
Execution
We made millions of people do in a couple of minutes what Missing Children do 24 hours 7days a week: look for missing children.
The strength of the idea and the powerful message helped to get everywhere in the world only in a few minutes.
Immediately the activation finished, thousands of people, media and celebrities started talking, sharing and spreading the message all over the world. The same happened the day after the match. The Missing Ballboys of Missing Children were everywhere. We helped spread the message to millions of people with a powerful idea and $0 budget.
Outcome
More than 30 thousand people watched the activation live at the stadium.
More then 20 million people followed the event live on TV and Internet Worldwide.
+100 National & International media shared the idea in their homepages.
+ 100,000 tweets, comments, Facebook sharings and Youtube views all over the world talked about Missing Children & the Missing Ballboys and helped spread the message everywhere.
Missing Ballboys and Missing Children were in the agenda of the media and social media for 48 hours with a $0 budget.
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