Building off last year’s Chevrolet Holiday Card to America, and how it resonated so deeply with viewers, the decision to create another film that was rooted in nostalgia and community was an easy one. The brief was that simple, with the sole objective to connect with people in an authentic and meaningful way that only Chevrolet can.

Mrs. Hayes is a full-length five-minute film highlighting universal themes and experiences that bring us together regardless of who we are and where we live.

The cinematic narrative follows the fictional Mrs. Hayes, inspired by true stories, who nurtured a community with the same care and purpose that she nurtured her beloved car and how, in turn, that neighborhood came to cherish her.

Mrs. Hayes story is just one of millions of fond Chevrolet stories that reinforce the pivotal role their vehicles play, the memories that are created, and the opportunities that were achieved in the lives of its drivers over the last 100 years.

Building off last year’s Chevrolet Holiday Card to America, and how it resonated so deeply with viewers, the decision to create another film that was rooted in nostalgia and community was an easy one. The brief was that simple, with the sole objective to connect with people in an authentic and meaningful way that only Chevrolet can.

While Mrs. Hayes highlights universal themes and experiences that bring us together regardless of who we are and where we live. Our decision to focus on

the matriarch of an African American community was a conscious one – because this film is a shared story with any community that is bound together with duty, respect, and love. Something the Chevrolet brand has been a part of for over 100 years.

When telling a story as personal and vulnerable as Mrs. Hayes, we needed to find a cast that could be as vulnerable and personal in front of the camera – which is never easy. To complicate things, we needed to do it twice, with a 1960’s Mrs. Hayes a 1990’s Mrs. Hayes, and a 2022 Mrs. Hayes. We put our faith in our director, Joshua Kissi to find us our perfect cast. This story was personal to him as it reminded him of his own grandmother and how she too nurtured the community he grew up in. He knew the women we were looking for and he found them in our final selections. The result are performances you feel deep in your heart as if our actors were telling their own stories.

This film garnered 629 million earned impressions from 22 unique stories – all earned, including specific verticals like The Root, Huffington Post, AdAge and

The Drum. The success of the film was garnered from the overwhelmingly positive themes from both media outlets and commenters alike:

- Uplifting universal experiences of love and loss.

- Chevrolet remains authentic to its brand and how everyone has a Chevy story in their past.

- That Mrs. Hayes builds on the momentum of Chevrolet’s 2022 holiday film – “Holiday Ride.”