Cannes Lions
HEREZIE, Paris / CHEVROLET / 2011
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Description
Two men walk together through the alleys of a gigantic warehouse.
The older man, the « curator » of the place, explains how life is full of missed opportunities and how they all end up…stored in that warehouse.On the shelves, we see several living examples of these special, missed, moments of life.A clown, a ballerina, a fisherman, a boxing fighter, a bride etc…The young man walks alongside the curator, looking all around. He is amazed by what he sees. When he walks outside, we realize that the Warehouse is in the middle of the Mojave desert. At that moment, we see the new range of Chevrolet cars range that arrives from nowhere and stops in front of him. The man smiles and walks towards te cars. He is now ready to get the most out of life.A voice over says: “No more missed opportunity”.
And we read the line under the logo: Chevrolet. Make it happen.
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