Our solution was to demonstrate how far Chevrolet was willing to go to bring the lowest prices to its consumers.To do this a Chevrolet salesman actually hand-drew a billboard throughout a whole day. The billboard read the message 'We saved money by hand-drawing this ad, so you pay less for the car'.By transforming an otherwise tactical message into a more engaging one, we were able to stand out from the crowd by using a medium in a truly break-through fashion.

In under one week, the message spread from hundreds of people in the streets, to thousands on the web:- More than 100,000 online views.- More than 8,000 tweets.- More than 5,000 Facebook feeds- More than 6,000 blog posts in leading automotive and design blogs.- Free media coverage in magazine and newspapers.By the end of the promotion, Chevrolet recorded over 48% boost in sales compared to the previous year.