Cannes Lions
McCANN NEW YORK, New York / GENERAL MILLS / 2016
Overview
Entries
Credits
Description
Chex Party Mix has been synonymous with American holidays for decades. And to remind people that there are a million ways to make it, we joined forces with Academy Award Nominated Director, PES to bring individual recipes to life. Using stop motion animation, we watch Thanksgiving trinkets magically transform before our eyes. Each trinket represents a sweet, savory ingredient in Pumpkin Spice Chex Party Mix and as they come together they create an imaginative concoction of flavor.
Execution
We used stop motion animation to show the creation of Muddy Buddies Chex Party mix. Our biggest challenge was finding iconic symbols of the holidays that weren’t representative of religion and would adequately represent each ingredient used in the recipe.
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