Cannes Lions

Chex Magic Mix Campaign

McCANN NEW YORK, New York / GENERAL MILLS / 2016

Film
Film

Overview

Entries

Credits

Overview

Description

Chex Party Mix has been synonymous with American holidays for decades. And to remind people that there are a million ways to make it, we joined forces with Academy Award Nominated Director, PES to bring individual recipes to life. Using stop motion animation, we watch Thanksgiving trinkets magically transform before our eyes. Each trinket represents a sweet, savory ingredient in Pumpkin Spice Chex Party Mix and as they come together they create an imaginative concoction of flavor.

Execution

We used stop motion animation to show the creation of Muddy Buddies Chex Party mix. Our biggest challenge was finding iconic symbols of the holidays that weren’t representative of religion and would adequately represent each ingredient used in the recipe.

Similar Campaigns

12 items

Chex Quest

GENERAL MILLS, Minneapolis

Chex Quest

2021, GENERAL MILLS

(opens in a new tab)