Cannes Lions
NET#WORK BBDO, Johannesburg / CHICKEN LICKEN / 2010
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Previously mostly only found in the townships, the fast food outlet Chicken Licken is quickly evolving and moving into more affluent suburbs which means the market is changing too. We used this very real South African scenario, dating back to the release of Nelson Mandela from prison and our first Democratic elections in ’94, to try to motivate people who haven't tried it before to now do so, cos once you’ve tried Licken you don’t go back.
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