Alongside Unicef, we were inspired by this viral trend to portray suffering and thus make visible the reality of those who will always lose a war, the children.

The change in attitude as we see and feel wars is what is important in this impact of the campaign since it is perceived from another point of view, we generate a change in behavior towards donations in order to show the true face of those affected by war conflicts. An important part of this campaign consists of calling for donations, generating a change in the paradigm in how we see aid towards the damage in wars that ends up being damage to human life.