Cannes Lions
BBDO GUERRERO ORTEGA, Makati City / CHILDHOPE ASIA PHILIPPINES / 2008
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There are over 300,000 street children in the Philippines. For many, Childhope Asia is their only hope of education, medicine, shelter and support. Christmas is a very important source of income for the charity, both from individual donors and corporations. Our goal was to raise awareness of the street children’s plight at Christmas and raise money for Childhope Asia.
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