Cannes Lions
BBDO GUERRERO ORTEGA, Makati City / CHILDHOPE ASIA PHILIPPINES / 2005
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The Philippine streets are home to over 200,000 children. Most have run off from parental abuse or abandoned. Here they eat, play, beg and sleep, plying sidewalks for whatever meager amount to survive. Childhope dramatizes their plight, aiming to bring them out of the streets to lead better lives.
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