Cannes Lions

CHILDLINE

RAPP, London / NSPCC / 2011

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Overview

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Credits

OVERVIEW

Description

ChildLine is a telephone helpline in the UK for children to call if they are worried about child abuse. But very few people are aware of what happens during the call. Make people aware - and raise money as a result.

Execution

Inspired by the graphics of an oscilloscope, we created two waveforms and placed them in an abstract environment. We developed a plug-in that evaluated and responded to the audio track. As a result, the animation reacted to the inflections and deflections in the child’s voice.

Outcome

We raised awareness and raised funds to keep the service up and running for children.

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