We created a song with Zola that highlights issues facing many South Africans - kids living with and orphaned by Aids, rundown schools and community facilities and the difference you can make by using Hola 7. The agency and record label Ghetto Rough then recorded the song, which received airplay and made it into the charts.

The target was set at 100 000 units in the first 6 months and within 3 months it exceeded 300 000. Apart from the overwhelming sales for the client, the communities also benefited through the donations of busses for Aids homes, the upgrading of parks and books, desks and classroom upgrades for schools.