Eurobest
McCANN WORLDGROUP, Madrid / SAVE THE CHILDREN / 2016
Overview
Entries
Credits
Background
• Situation: During the electoral period politicians based their speeches on announcing measures favoring collectives to gain votes. As there is another collective of 8 million non-voting people beyond the age of eighteen, children are the forgotten side of the political agendas. It is a fact that in Spain the percentage of economic assistance to children is 50% below the average in Europe.
• Briefing: To give voice to the forgotten side of the political agendas. • Goals: o To raise awareness of this situation and create debate. o Mobilize the political class to include in their agendas some measures to improve the situation of children in Spain o To raise awareness about the work of Save the Children o To make Children live the experience of voting
Execution
The action has been broadly welcomed in social media with around 800,000 impacts, creating an interesting debate about the role of the children in the political agenda. Furthermore, it has been widely disseminated in the media. Children have shown themselves excited and they have participated with great joy.
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