It was the task to develop a lovingly designed children’s shoe carton, which is more than just a carton in order to create an additional value and thus increase sales.

The focal point of the design of these children’s shoe cartons was not on the exterior, but rather on the initially concealed interior. Boring shoe packaging was turned into a play world. Or, even better, into four. Lovingly designed, they became not only an eye-catcher in the shops but also in the eyes of a child. Each carton can either function as a play world on its own or be attached through doors or staircases the to others. Figures and additional equipment can be found in their covers.

1.250.000 produced cartons for over 240 chain stores throughout Germany were sold out in just two weeks. The promotion had been planned to last for at least four weeks. Görtz runs Europe’s biggest shoe chain store in Hamburg in which over 500 cartons were handed out a day. Further cartons had to be produced as quickly as possible in order to make the promotion last longer. Sales of children’s shoes were three times higher during that period of time.