Cannes Lions
KEMPERTRAUTMANN, Hamburg / GORTZ / 2011
Overview
Entries
Credits
Execution
In order to get as many sales in direct response to our banner campaign, we decided to give people a playful way to find what they’re looking for. The shoes we displayed in the banner were a random selection of popular models and brands.
Outcome
Within the first week after launch the traffic to the Görtz mobile website increased by 27%.Mobile sales increased by 61% as a direct result of people making a shoe choice through the banner
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12 items