The real estate company Diligentia was building a new office for their client, a law firm, Mannheimer Swartling in central Stockholm. And they said so on a giant poster on the construction site.

We thought this was an excellent spot for us and our “building concept”. We asked if we could put our poster next to theirs and they said yes.

The building concept was launched in February with ads and banners. The outdoor went up in march and will stay up until June. So far traffic to the website is up 30% and contributions 6%.

Several other construction companies have seen the poster and want to do something similar on their houses.