A man sitting at his office desk opens a Chobani yogurt. His office transforms into a circus.

A real refrigerator was used with the back removed. Miniature sets were built inside the fridge, with moving parts, like sea waves, animated in stop motion. The camera pan was done using a motion control rig.

The hands of the person who opens the fridge door and later picks up a Chobani container were shot frame-by-frame, with a technique similar to stop motion called "pixelation." As for the people inside the fridge, they were filmed in studio over green screen and later composited within the miniature sets.

Some additional CG animated elements were added as well, such as bees and seagulls.