Chobani is a brand that stands for “Nothing But Good.” They use nothing but all-natural ingredients in their yogurt. They are promoters of good health. And they also want to be purveyors of good in the world. So as the 2010 holiday/winter season approached, Chobani wanted to give people something that was “Nothing But Good” beyond the yogurt. So we created a short film called “Snow Angels” – a feel-good tale for people to share online.