In the wake of a recession, it’s been a stressful year for kiwis. Forget yoga. What the nation really needed was something they could take their frustration out on. So we created Goo Therapy, an application using FaceBook as a platform, where people could log on and vent their frustrations on a Creme Egg. And to ensure users achieved maximum stress relief, we filmed the whole thing in high definition, super-slow motion. Furthermore, we gave kiwis a chance to have their stress monitored via key words and events on their profile, so we could let them know when their pulse was on the rise and it was time for more Goo Therapy.

Our Goo Therapy application destroyed over 79,116 Creme Eggs – four times our initial target, offering stress relief to kiwis across New Zealand. Additionally, 23,360 of our visitors became dedicated fans of the application, and are able to be utilised in future promotions. While we’re still waiting for our final Easter results, Crème Egg experienced a significant surge in sales upon the launch of Goo Therapy – a surge which still remains constant.