By creating an art gallery where all pictures were still to be collaboratively created, the idea enabled everyone to feel like an artist. By using the Pixel Art Technique, people didn’t have to be artists to join the experiment, since they just had to colour little squared pixels using the different colours of the new Faber-Castell pencil-case. Every picture was a surprise to the group, revealed only as a result of the collaborative work.

By choosing the Pixel Art style, we made art acessible to everyone. Every illustration started as a white page divided in hundreds or thousands of white little squares. In every square, a number representing one colour of the new Faber-Castel 60 pencil-case. To fill the illustrations, people just had to match the number in the square with the number on the pencil. Colouring square after square, at the end they were surprised with the final image created.

The collaborative experience was leveraged into both a mobile and an online plaftorm, with more than 500 illustrations so people could download them at home. It also generated a book with more than 100.000 copies.

More than 200 people took part in the activation.

More than 4 million views of “The White Gallery” video on YouTube and Facebook.

1,5 million visits to the website with 85.000 illustrations downloaded

More than 71.000 interactions (comments, shares and likes)

100.000 books sold.