Cannes Lions
PRETZ BOX
DENTSU, Tokyo / EZAKI GLICO CO. / 2013
Overview
Entries
Credits
Overview
Description
Making the 40-Year-Old Snack "PRETZ" young again. More than 40 years have passed since the debut of the stick-shaped snack PRETZ.
However, the main target of the young generation began to turn away from the product
due to the cluttered snack food market. Facing the challenge, we made a poster to
rebrand PRETZ as more appealing to young people.
Execution
Making the 40-Year-Old Snack "PRETZ" young again. More than 40 years have passed since the debut of the stick-shaped snack PRETZ.
However, the main target of the young generation began to turn away from the product
due to the cluttered snack food market. Facing the challenge, we made a poster to
rebrand PRETZ as more appealing to young people.
Outcome
Making the 40-Year-Old Snack "PRETZ" young again. More than 40 years have passed since the debut of the stick-shaped snack PRETZ.
However, the main target of the young generation began to turn away from the product
due to the cluttered snack food market. Facing the challenge, we made a poster to
rebrand PRETZ as more appealing to young people.
Similar Campaigns
12 items
