Create a Holiday mailing demonstrating our creative abilities. The result is superfrostbite.com, an interactive programme combining digital, direct and promotion in one engaging game. Direct drove our targets to the Web. Gameplay, in Flash, challenged players to manipulate the character and accumulate points, catching snowflakes on his tongue while avoiding falling icicles, frozen lampposts and the dreaded yellow snow. We created everything in-house, including all animation, music and sound effects.The results were tasty. More than 75% of the direct mail recipients went to our site and played the game, and gave us an engaging showcase for our creative.