Cannes Lions
DDB TRIBAL BERLIN, Berlin / VOLKSWAGEN / 2014
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Germans are football-crazy. They have their “Kaiser”, which is Franz Beckenbauer, but Pelé is also known and loved as the best football player of all times. We choose him as our main cast because if there were a real Minister of Football Affairs in Brazil, it would be him.
The idea was: Pelé holds a Christmas speech to the German public. And because he is from Brazil, the homecountry of the 2014 football cup, he has his own agenda – trying everything in his power to convince Germany to skip the tournament.
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