Cannes Lions

VW FOX

DDB DUSSELDORF, Dusseldorf / VOLKSWAGEN / 2006

Awards:

7 Silver Cannes Lions
Presentation Image
Film
Film
Film
Film
Film
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A great white shark. Lots of dead people. A bunch of fearless men. A dead shark.Watch Hollywood’s legendary blockbuster “Jaws” in 30 seconds.

Short and fun. Just like the VW Fox.

Outcome

On that platform we also placed a small banner which leads to the official Volkswagen Fox homepage. The astonishing result after only one weekend showing the commercials on MTV or VIVA: more than 107,000 clicks on www.shortbutfun.com, and 9.000 registered users on the Volkswagen Fox homepage. Only the trailer for "King Kong" placed on volkswagen.com reached comparably good results.

Similar Campaigns

12 items

America

DEUTSCH LA, Los angeles

America

2017, VOLKSWAGEN

(opens in a new tab)