Cannes Lions
DDB DUSSELDORF, Dusseldorf / VOLKSWAGEN / 2006
Awards:
Overview
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Credits
Description
A great white shark. Lots of dead people. A bunch of fearless men. A dead shark.Watch Hollywood’s legendary blockbuster “Jaws” in 30 seconds.
Short and fun. Just like the VW Fox.
Outcome
On that platform we also placed a small banner which leads to the official Volkswagen Fox homepage. The astonishing result after only one weekend showing the commercials on MTV or VIVA: more than 107,000 clicks on www.shortbutfun.com, and 9.000 registered users on the Volkswagen Fox homepage. Only the trailer for "King Kong" placed on volkswagen.com reached comparably good results.
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