Préstamo Expansión Chrome Extension is the first digital tool that calculates in real-time the monthly rate of your loan while you're searching on the Internet. A new way of transforming their communication campaign into a digital banking tool designed for the people.

A tool in which you do not need to go to the bank's website to calculate your loan, nor to leave your navigation and experience. A tool that accompanies the user and makes life easier.

The development of the Chrome Extension - for the Chrome browser on desktop - has been done in a record time of two months, from early September to early November 2017. We have also developed a landing page within the bank's ecosystem to guarantee communication and the CTA for the installation of this product.

The development of the project involved teams from Spain, the team of programmers from digital hub in Turkey, the IT and security teams from Banco Sabadell, and the bank's marketing and communications team.

In order to guarantee the scalability or portability of the project, the core that generates the loan requests is independent of the Chrome Extension. Thanks to this, after the launch of the application, a chatbot for Facebook Messenger has also been developed that operates on this core application.

Being a Chrome Extension, the indicators are different from the usual ones for the rest of the digital contact points based on conventional digital analytics. However, using data provided by the Chrome Store backoffice tool, from January 2018 to the present, has generated 5,113 unique users who have it installed. More than 68,200 loan calculation interactions from e.commerce pages, with the category of official automotive and travel brands leading 70% of requests.

The Chrome Extension application is rated at 4.89 out of 5.