The Banco Sabadell Dioramas campaign is about animals migrating to new environments in order to survive. Change is the key concept in this campaign, the three animal breeds have in common the hard and frightful process of adaptation they had to go through to reach a better state.

Through a parallelism between animals’ seeking of new habitats to continue with their species and the move-able banking scenario in Spain, Banco Sabadell prompts its clients to take a big decision and change their accounts to a better, more stable and reliable bank.