Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / BURNS & SMILES / 2018
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The touching story of a severe burn man, who goes to the cinema in his own way
Cinema is the story of a severe burn who loves watching in cinema.
In the darkness of the theater, he feel great. He can live a unique moment surrounded by the audience, shares emotions, without never embarrasses them.
But this moment of gracefulness is always prematurely interrupted.
To avoid lights on and people staring at him, our hero las no choice but leave the theater a few 10mn before the end of the film.
Being deprived of denouement, he imagines every movie’s ending.
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