With a view to heightening the general public’s awareness and helping burns victims step out of the shadows, the film relates the story of one such individual, who we join for one very special evening. It demonstrates the extent to which other people’s attitudes and sense of acceptance are two of the keys to coaxing burns victims out of isolation and putting a smile back on their faces, much more than just once a year.

The film was launched on December, the 14th on social media: Facebook, Youtube, Twitter.

The film was also broadcasted during a french TV show dedicated to medical issues and during the news on Berbere TV.

An outdoor campaign in french railway stations was also developed to emphasize the message.

Burns & Smiles Facebook page:

605 000 impressions

17 555 interactions (9 400 likes / 7552 shares/ 550 comments)

Creapills facebook page

Views 2,8M

Shares 32759

Comments 19000

?likes? 68000

Agency Facebook

18000 views

142 shares

269 likes

YouTube French version

39 persons subscribed to the association Channel

105 292 views

206 likes VS 6 dislikes

18 comments

Youtube (english version)

5374 views

60 likes