Cannes Lions
SANCHO BBDO, Bogota / EXITO GROUP / 2017
Overview
Entries
Credits
Description
We turn the classes of one of the most prestigious private school of Bogotá Colombia public by broadcasting it in real time through Facebook Live.
Execution
We created an alliance with a private school and then we approach children foundations to amplify the message and increase the reach of the classes.
We broadcasted live 147 classes during 8 months.
Outcome
14.342 likes
3.607 shares
150 comments per class
We went from having 19 kids in a classroom to having 300 attending class.
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