Cannes Lions

CLASSROOM LIVE

SANCHO BBDO, Bogota / EXITO GROUP / 2017

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

We turn the classes of one of the most prestigious private school of Bogotá Colombia public by broadcasting it in real time through Facebook Live.

Execution

We created an alliance with a private school and then we approach children foundations to amplify the message and increase the reach of the classes.

We broadcasted live 147 classes during 8 months.

Outcome

14.342 likes

3.607 shares

150 comments per class

We went from having 19 kids in a classroom to having 300 attending class.

Similar Campaigns

12 items

1 Cannes Lions Award
inployable

INITIATIVE, Toronto

inployable

2024, CANADIAN DOWN SYNDROME SOCIETY

(opens in a new tab)