Provamed Acne Spot Gel wants to launch its new formula that effectively clear acne spot over night. However, because of budget limitation for only press and poster media, our client need a simple, memorable, and impactful key visual to communicate about this selling point.

We design a graphic device that can simply communicate our strong benefit, which is effectively clear acne spot over night. This design has to be also impact and memorable. We use a symbolic of clock together with red dots that fade away hour after hour, and we cut off unnecessary elements to make the ads looks clean and difference from normal cosmetic ads. This is to make sure that in magazines and shops that we place our ads, it’ll will stand out and eye catching.