As an idea for the people, EARTH FM created a new radio medium to give people a voice that they would not usually have. We knew that world leaders were meeting in one place for the 2009 Climate Change Summit in Copenhagen. Our goal was to give people of all nationalities and social standing a voice, and in doing so, create one united voice for the planet.

Our solution was EARTH FM – a global radio broadcast which invited people to record a voice message about climate change for world leaders, which would be broadcast for world leaders to hear at the Copenhagen Summit.

1. Radio broadcast, we created the collatoral of a radio station, including posters, stickers and badges. The material was launched online which spread through social media.2.EARTH FM website, which was designed as the digital radio station. Here, people could record a voice message directly to the broadcast, and tune in to the live broadcast of voices from around the world. We also made the EARTH FM campaign materials available to be downloaded and spread online, giving people the power to spread the message further. People could also record a voice message through their mobile phone, directly to the EARTH FM broadcast.3. Broadcast EARTH FM at the Copenhagen Summit. Firstly, we broadcast the voices of the people in the streets of Copenhagen. Secondly, we recorded the entire EARTH FM broadcast and laced it inside a silver orb. The ‘Earth Orb’ was then sent to Copenhagen, The ‘Earth Orb’ was delivered to world leaders on stage in Copenhagen, as one voice for one planet.

EARTH FM was recognised in Copenhagen as a critical step in reaching a unified international solution for climate change. With the target of an international summit of world leaders, we received an international mix of voices from all corners of the world including Australia, USA, Great Britain, China, India, Japan, Europe, Eastern Europe, Africa, Canada and New Zealand. Due to its success, EARTH FM will continue to be used by the World Wildlife Fund (WWF) as a new platform to channel the voice of the people on environmental issues, as a way to create action for the future of our planet.