The simplest and most forceful way of achieving the message was playing with the colour. Taking advantage of the TV colour tracking made a relationship between the colour returning to the screen and the colour returning to the clothes with Clorox For Colours was generated.

A month after the programme execution the product ran out. The sales had a 53% increase, the purchase intention grew to 66% and TOM to 22% The cost of each ad was 50% of a 30-second TV spot.