"GrabUnlimited is a subscription service of the food delivery app Grab that allows its users to order more at an affordable price. With their competitor matching their offer, GrabUnlimited came up with a better deal and wanted to announce it to the general public.

SOLUTION

GrabUnlimited hinged on the local insight ‘When you see someone every day, you’ll start to look like them,’ creating a humorous film to promote its newest offer.

RESULTS:

25% INCREASE IN SUBSCRIPTIONS

32 MILLION VIEWS

(ALMOST 2.5X BETTER THAN THE PREVIOUS CAMPAIGN)

2 MILLION ENGAGEMENTS

(ALMOST 7X BETTER THAN THE PREVIOUS CAMPAIGN)

TOOK 90% OF THE SHARE OF VOICE

(VS 10% FOR COMPETITOR)

Different opinions arise when a family deliberates the truth behind the saying: "When you see someone every day, you’ll start to look like them."