Cannes Lions
WIEDEN+KENNEDY, Portland / NIKE / 2013
Awards:
Overview
Entries
Credits
Description
The convention says greatness is reserved for superstars, for the ones who are participating in the big event in the chosen city. But greatness is a bit bigger than that. It's not just in one special place; it's not just on TV or in elite athletes. Greatness can also be found in London, Ohio and London, Norway and East London, South Africa and Little London, Jamaica and Small London, Nigeria and the London Hotel and London Road. Greatness can be found anywhere someone is trying to find it.
Execution
When casting for "Jogger," we looked for someone who would convey the message of everyone's potential to become an athlete. That meant finding someone who was decidedly regular, but also surprising. We needed to ensure that when the viewer saw this individual, they'd never naturally think of their athletic potential, thus challenging their assumptions about what it truly meant to be an athlete.
Similar Campaigns
12 items