The objective of this campaign was to show in an interactive way how the Mercedes CLS with navigator as standard knows perfectly how to get to its destination. To this end we used a module on the cover of a newspaper with the necessary instructions to get to the main page, much as the navigator would do with a car. On it, the reader finds a detailed description of the exact location of the insert as evidence that the Mercedes CLS with Navigator “always knows where it is”.

This press ad has increased awareness.