This digital execution appeared on the Coca-Cola Spectacular LED sign in Times Square (New York, NY). The rock climbers at the Matterhorn in Disneyland inspired us to create this animation spectacular. We wanted to allow the viewer in the chaotic environment of Times Square to "pause and refresh" and so we created Coke Mountain along with live action rock climbers. As you "pause" to watch the rock climbers, the waterfall also makes you thirsty which creates the need for "refreshment and at the same time reinforcing the brand name.