Cannes Lions

COCA-COLA

THE WOW FACTOR, Studio City / COCA-COLA / 2010

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

This digital execution appeared on the Coca-Cola Spectacular LED sign in Times Square (New York, NY). The rock climbers at the Matterhorn in Disneyland inspired us to create this animation spectacular. We wanted to allow the viewer in the chaotic environment of Times Square to "pause and refresh" and so we created Coke Mountain along with live action rock climbers. As you "pause" to watch the rock climbers, the waterfall also makes you thirsty which creates the need for "refreshment and at the same time reinforcing the brand name.

Similar Campaigns

12 items

The Speaker Can Budweiser + Lollapalooza

TRANS COMPANY, Buenos aires

The Speaker Can Budweiser + Lollapalooza

2024, BUDWEISER

(opens in a new tab)