Cannes Lions
YDREAMS, Caparica / DELTA / 2008
Overview
Entries
Credits
Execution
An 8-meter long tunnel greets visitors on the way into the music festival’s lounge area, involving them in a spectacular environment evocative of coffee plantations in far off places. A total of three projections (two lateral and one on the floor) immerse the visitor in colourful animations of plantations reminiscent of Africa and Asia. The colourful motif, complemented by the sounds and images of exotic animals, reacts to the movement of visitors as they stroll through the tunnel.
Outcome
The Sensorial Tunnel attracted close to 5.000 festival-goers during the three-day event, offering visitors a remarkable experience and establishing an emotional connection with the well know coffee brand.
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