Sephora intends to offer an exceptional shopping experience to all its customers, everywhere in the world. To make this happen, Sephora needs to get its culture right and to continuously attract the right people: people who are passionate, people who embody the brand.

Although helping Sephora finding perfect matches wasn’t an easy assignment, we took up the challenge.

We first asked their employees what brought them together, what project they had the feeling to contribute to and how to invite people like them to join the crew.

After several focus groups, we came up with a claim “Come Sephorize the world with us”, which is an invitation to see and live the world differently, to be bold and daring… the Sephora way. In other words, to be able to twist concepts and conventions, while spreading Beauty. Street art imposed itself as the most interesting, creative approach to picture all this.

Then we revamped and enriched the Sephora employer digital ecosystem, with the objective of making it possible to feel and experience what it’s like working at Sephora, to be part of the “We Are Sephora” community.

Our community management and editorial approach also allowed the Sephora employees to act as natural ambassadors of the employer brand and interact with their future colleagues.

Finally, we proposed to the entire “We are Sephora” community, employees and future employees, to challenge our street artist, in a “Sephorization” contest, that was a real success.

- Launch at the beginning of June 2013: print, poster campaign in the metro station Marcel Sembat in Boulogne, revamp of the digital ecosystem and internal communication for all the employees around the world, in order for them to become ambassadors.

- All along the year: we putted in place several internal challenges to allow the employees to take over the essence of the campaign, to have fun by sephorizing of the world in different ways (video challenge “Sephorize the Harlem Shake”, photo contest “Sephorize the world like Sandrine Estrade Boulet”…)

- Continuously since the launch: specific editorial animation made by a dedicated Community Manager in the digital ecosystem, to entertain the community.

- Countries involved: from 4 to 11

- Facebook community: from 6 000 fans to more than 34 000

- Linkedin community: over 100 000 subscribers in less than a year

- HR website wearesephora.com: progression of more than 200% in all its indicators

- Challenge “Sephorize the world like Sandrine Estrade Boulet”: over 200 submissions and 75 000 votes on the dedicated Facebook app

- And thousands of proud Sephora employees