The concept was to offer a communicative solution to say things that usually you do not dare to say. This was implemented via a hermetic bag that contains a microchip that reproduces what you want to say.

We reach the highest number of visitors in our web page, our clients were peaceful about the idea of helping Reporters without Borders and we achieved the amount of repercussions that we wanted to at the beginning of the campaign.Our visits to the Home Page increased in 5.6% in the Christmas Season. We had more direct contacts and also had free publicity repercussion rated in 76.192,98 Euros, for example, we appeared in the most popular TV News in Spain at prime time.