Online match-making portals served as the inspiration for the microsite. From the first screen in the pop-up module experience, users select attributes from dropdown menus, describing what they’re looking for in a server. A results page with “potential matches” lets users narrow down their server search. Server “profile” pages are written from the p5 server’s point of view, to try to entice their potential mate. Humorous photo montages put the servers in fun and all too human-like situations, all designed to provoke a laugh and get IT managers thinking about what they really want in a server.

Response to the Meet Systemp5 campaign is measured on:•Click-thrus to deeper content•Number of downloads of the “virtualization” white paper•Total contacts (phone or emails) to IBM or IBM business partners From 04/10/2005 through 24/12/2005, these microsite achieved these results:•Landing page: 21,850 visits•Launched pop-up module: 4,360 (20% of those who visited the landing page)•Filled out EBRC (electronic business reply card) and downloaded white paper: 1,268 (30% who launched module)