Cannes Lions
OGILVY & MATHER SINGAPORE, Singapore / IBM / 2015
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We've created a series of online videos intended to show how IBM Analytics are actually helping businesses in the real world – by combining two very different stories. In this episode we pose the question: “How is cheese linked to saving lives?” We go on to show how IBM Analytics helps companies spot counterfeit products, and ensure customers get the real thing.
The “Connections” videos uses a tongue-in-cheek educational approach to help the viewer understand complicated IBM Analytics solutions. The entire web series can be watched and shared in less than 5 minutes: the supporting case study content was previously published as a 60-page whitepaper.
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