With the Concept Briquette we wanted to show our clients that our agency always strives to deliver the best ideas possible. And instead of throwing away the unused ideas, we turned them into something that would benefit them in a perfect Christmassy way.

Our clients received 3 Concept Briquettes, addressed to their marketing and communication departments. The making-of video was put on our Vimeo and Facebook channel and received over 15,000 views in less than a week. The Concept Briquette was picked up by many national and international industry blogs.

But, most importantly, our agency received only positive reactions from our clients.