Cannes Lions
DENTSU, Tokyo / HEWLET-PACKARD / 2010
Overview
Entries
Credits
Execution
When you stand in front of it, it automatically changes your clothes or hair style into something individualistic. By holding a cell phone to a QR code you could register on the HP campaign site.
Outcome
In ten days, 62,000 people accessed the website and became believers in HP’s brand message to “express yourself.”
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