Cannes Lions

The value of being assured

LOS QUILTROS, Santiago / ZURICH / 2019

Film
Film
Film
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Overview

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Credits

OVERVIEW

Background

In Chile everyday is more common to see gay love expressions in public spaces, but are common too the people who don accept this love yet. This film celebrate the secure, the proud and the confidence to show your love wherever you want without care the opinion of the rest.

Execution

We are in a coffee shop, we see a couple of women, we se one of them crying, she is very sad. The other one are singing a stupid child song, she changes the lyric to make a joke about the outfit of her girlfriend, she stop crying and start laughing and they kiss. A old woman on other table look at him and she ask the check and laughs louder. In that image appear the overprint: THE VALUE OF BEING ASSURED. And the go to logo: Zurich.

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