Cannes Lions

PENSION PLANS

OGILVY FRANKFURT, Frankfurt / ZURICH / 2012

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Overview

Entries

Credits

OVERVIEW

Outcome

In a period of 6 weeks, the pre-roll videos simulating YouTube‘s loader were viewed more than 5.3m times right to the end: a view rate of 50.18%. With a CTR of 1.7%, the traffic to Zurich‘s website increased enormously, proving that the wait is shorter when you make plans.

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IF YOU THINK ABOUT IT, YOU CHOOSE US

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